How Your Jewelry Store Make More Money?
Retail jewelry stores in Houston, TX today face new challenges and many more competitors, and must strive to find ways to attract new customers as well as keep old ones. From new marketing plans to a fresh to new look to taking advantage of new technologies, there are several ways to raise yourself above your competitors and increase brand recognition and customer loyalty. Here are some tips that may not all apply to your own retail jewelry store, but should be considered nonetheless as though you were an outsider and not the owner or manager, in order to really see your store with fresh eyes.
Does your store need a new look
When was the last time your store’s appearance received an update. Times change, and so too does the style of décor. Customers don’t want to walk into a jewelry store that appears as though they’ve wandered into 1950. No matter how stylish or elegant it was at the time, today’s consumers want fresh, invigorating, and elegant. You might also want to consider how cluttered your store looks. Are items organized haphazardly, or will the customer be able to find what they are looking for easily without requiring assistance.
Hire the right employees
You don’t want employees that are too aggressive—they are likely to scare away potential customers, because nobody likes an employee shadowing their every move. However, you don’t want employees that are too passive or virtually non-existent either. The best employees, won’t be standing around talking with their co-workers, ignoring customers or texting on their cellphones. They’ll be engaging the customers in a way that makes the customer actually want to talk to them. Employees that are knowledgeable about the pieces on display, and who seem to care that the consumer has a particular budget or preference will better be able to help the customer find and choose the best piece.
Are the counters high enough?
Take the time to browse at some of your own jewelry on display, and then go into another retail jewelry store in Houston, TX and do the same. Are there any in which you found it easier to view the jewelry than in your own store? It’s likely because the counters were higher. No one should have to bend too much to view the jewelry you are offering. Presenting it closer to eye level offers a better experience and eases the difficulty for older consumers.
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